Korean beauty products have a massive following thanks to their large selection of top-quality products and tailor-made experiences for all beauty lovers.
Korean cosmetics have been justifying their dominance in the global market for the last decade with advanced formulations, natural ingredients and innovative design.
Thanks to their technology and know-how, the K-beauty industry now has an upper edge even when compared to western beauty trends. Did you know that many of the world's biggest beauty brands now use Korean technology or copy it? So why not cut the middle man and get your beauty products straight from the source!
KBeauty has well and truly set the benchmark for creating products for all beauty lovers. It's the global inspiration for the world's best beauty products.
The STYLE STORY Experience
Founded by Brisbane girl Lauren Lee from her parent's basement, STYLE STORY showcases the best and most innovative K-beauty products. Enabling you to discover different and newer dimensions to the Korean beauty trends, the skincare routine and products we offer are of the highest standard. Our curation process sets us apart from our competitors.
Our site is a one-stop platform for the latest trends, reviews, and products. Create a customized routine for yourself and write your own style story.
A wonderland of new products every time you shop
STYLE STORY has a solution for every skin care problem and gives you the privilege of shopping a world-class assortment of products categorized by brands, skincare concerns and ingredients. Our most popular skincare categories include:
Choose your beauty style, design a customized routine for your skin and get ready to experience the K-Beauty glow! STYLE STORY is Your Go-To for K-Beauty.
STYLE STORY was Australia's first online Korean Beauty store, established in 2014. Since then, we have continued to lead the market, establishing the first K-Beauty Box back in 2015 and even aK-Beauty podcast in 2020.
The Korean and Australian governments are one of our store’s most dedicated supporters. Both STYLE STORY and Founder Lauren regularly host events in Korea and Australia. We are also guests of the Korean government at K-Beauty events hosted in Korea.
Thanks to STYLE STORY’s efforts to promote K-beauty in Australia, Korea’s beauty trends have become a hot topic in the media. STYLE STORY and our products has been featured across the media, including in:
Cosmopolitan
Elle
Beauty Crew
Virgin Australia's "Voyeur" Magazine
Good Health
Australia's biggest beauty subscription boxes, including BellaBox
The Urban List
The Sydney Morning Herald
Marie Claire
Every STYLE STORY purchase comes with free samples so that you can keep discovering new beauty products every time you shop.
We also offer a complimentary tailored service to help match you with your perfect Korean skincare product. If you haven't found your perfect match yet, get in touch with our team for a free personalized skin consultation.
Still haven’t found what you’re looking for?
Visit theSTYLE STORY Blog for all the latest Korean skincare tips, tricks, and must-try products.
"Korean cosmetics have been justifying their dominance in the global market for the last decade with advanced formulations, natural ingredients and innovative design."
