I need expert advice
Get clear, independent guidance on K-Beauty, the Korean market or your business strategy before making your next move.
Pick Our Brains Consultation
Since 2014
ABOUT US
STYLE STORY helps international beauty, health and wellness businesses understand, access and work with Korea’s beauty industry.
From one-off strategic advice to fully managed product development, we provide independent guidance grounded in 15 years of experience building brands, working with Korean suppliers & manufacturers and taking Korean products into global markets.
AS SEEN IN
Choose the support you need
How can we help?
From a single strategy session to fully managed product development, choose the level of Korea-side support that suits your business.
I want to manufacture in Korea and manage it myself
Understand the manufacturing process, assess your options and get the supplier direction you need to proceed independently.
Manufacturing ConsultancyI want STYLE STORY to manage product development
Have our Korea-based team coordinate your entire project—from lab selection and sampling to packaging and production.
Done-for-You OEM & ODMI need ongoing industry support
For retailers, investors, brands and industry organisations requiring market analysis, commercial advice, education or ongoing strategic support.
Strategic AdvisoryBefore your next move
Still have questions?
Whether you’re exploring the Korean beauty market, developing a product, reviewing your distribution strategy or looking for reliable industry insight, our FAQs explain how STYLE STORY can support you.
Explore Our FAQs
01
Which STYLE STORY service is right for my business?
02
Can you provide K-Beauty market, category and consumer insights?
03
Can you advise on distribution, retail or entering a new market?
04
Can you help me develop or manufacture products in Korea?
Meet Our Founder - A Trusted Voice in K-Beauty
Tune Into the Podcast
One of the most recognised authorities on Korean Beauty in Asia-Pacific, Lauren was a pioneer in bringing Korean beauty to global markets. She launched STYLE STORY in 2014 as the country’s first dedicated K-Beauty platform. Learn More Here
Not sure where to start with K-Beauty?
With over half a million listens in 42 countries, our podcast is the No 1 K-Beauty podcast in the world. It's packed with easy to digest information, with everything from industry insider tips, to skincare advice, regulatory updates and more!
Real Consultancy Client Stories
Professional and Very Helpful
"Professional and very helpful. A great resource and a recommended expert. Lauren is very easy to talk to."
- Matt, 18 Feb 2026
1 Hour With Lauren Gave Me Clarity
“I came in wanting to validate a strategy; Lauren walked me through the trade-offs and helped me see it wasn’t the right move right now. Saying ‘no’ saved me time, money and a lot of distraction from my core business. Clear, practical advice - highly recommend.”
- Aesthetic Doctor (AU), August 2025
Lauren Saved Us Money
"Lauren saved us over $5,000 by steering us away from an export option we had been considering. Her advice was clear, precise, and practical - worth every minute.”
Med Spa Owner (US), March, 2024
Certified impact partner
1% of revenue committed to environmental action.
Business with measurable impact
Our impact grows with us.
STYLE STORY is a proud 1% for the Planet member. That means 1% of every dollar we generate is committed to approved environmental organisations. As our business grows, our contribution grows with it.
How Our Commitment Works